Our insights into sports, entertainment and culture are rooted in data and enhanced through experience. Our global team taps into a wide range of proprietary and syndicated data to unearth insights that drive portfolio and activation strategies. We are so dedicated to finding the right next move for our clients that we’ve created Passion Drivers® to quantify why fans are fans and the Passion Shift™ to understand how interactive fans consume sport across digital, social and mobile.


  • Primary Research
  • Syndicated Research
  • Sponsorship Portfolio Audit & Analysis
  • Passion Drivers®
  • The Passion Shift™